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Category: Behavioural Science

No Regrets!

March 22, 2026 Sandeep Ohri Leave a comment

The Most Useful Emotion You’re Doing Wrong Let me ask you something uncomfortable. What’s the one decision from your past…

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Posted in: Behavioural Science, Newsletter

What Do You Believe?

Sandeep Ohri Leave a comment

When My Sore Throat Taught Me About Magical Thinking (And Why Your Beliefs Deserve Better) Last week, I woke up…

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Posted in: Behavioural Science, Newsletter

Your Brain Got Hacked

Sandeep Ohri Leave a comment

The Four Mental Shortcuts That Make You Believe Anything A WhatsApp message landed in my inbox last week. You’ve probably…

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Posted in: Behavioural Science, Newsletter

The SLOP Test

December 30, 2025 Sandeep Ohri Leave a comment

Why Your Gen Z Employees Keep Quitting (And Why You’re The Problem)… Or how Baby Boomers and Gen Z can…

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Posted in: Behavioural Science

You’re in a Loop

November 26, 2025 Sandeep Ohri Leave a comment

Why we do what we do (and how to change it) – A cautionary tale involving an air fryer, popcorn,…

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Posted in: Behavioural Science

Save or Make?

September 21, 2025 Sandeep Ohri Leave a comment

Save Money or Make Money: What’s Your Positioning Superpower? Startup founders love to talk about Product-Market Fit (PMF). It’s the…

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Posted in: Behavioural Science

Reality, Reasoning, and Randomness

August 22, 2025 Sandeep Ohri Leave a comment

Reality, Reasoning, and Randomness: The Three R’s That Rule Your Life How these interconnected forces constantly influence how we navigate…

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Posted in: Behavioural Science

I Got BE-ScEIGED!

January 19, 2023 Sandeep Ohri Leave a comment

I got BE-ScEIGED….!! I booked my flight to Mumbai and used a travel app for it. For the 1st time…

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Posted in: Behavioral Science, Behavioural Science Filed under: Behavioral Science, Behavioural Science, WhatsApp

The Anchoring Trap

January 9, 2023 Sandeep Ohri 1 Comment

Let’s say you were asked a question to which you didn’t really know the answer. How would your response be?…

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Posted in: Behavioral Science, Behavioural Science Filed under: Behavioral Science, Behavioural Science

Decision Making Traps

Sandeep Ohri Leave a comment

The more we learn, the more intelligent we become. The more intelligent we become, the more we come to rely…

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Posted in: Behavioral Science, Behavioural Science Filed under: Behavioral Science, Behavioural Science

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