The SLOP Test

Why Your Gen Z Employees Keep Quitting (And Why You’re The Problem)… Or how Baby Boomers and Gen Z can…

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You’re in a Loop

Why we do what we do (and how to change it) – A cautionary tale involving an air fryer, popcorn,…

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Save or Make?

Save Money or Make Money: What’s Your Positioning Superpower? Startup founders love to talk about Product-Market Fit (PMF). It’s the…

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Reality, Reasoning, and Randomness

Reality, Reasoning, and Randomness: The Three R’s That Rule Your Life How these interconnected forces constantly influence how we navigate…

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I Got BE-ScEIGED!

I got BE-ScEIGED….!! I booked my flight to Mumbai and used a travel app for it. For the 1st time…

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The Anchoring Trap

Let’s say you were asked a question to which you didn’t really know the answer. How would your response be?…

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Decision Making Traps

The more we learn, the more intelligent we become. The more intelligent we become, the more we come to rely…

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Fight or Flight

We are often told that it’s bad to jump to conclusions.  Good advice, but we can’t seem to help ourselves!! …

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Authority Bias

Many factors influence our behavior. One such is the Authority Bias used heavily when products & services are marketed to…

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