This is me!
Hi, I’m Sandeep, better known as That Strategy Guy.
My mission?
To empower people to make better decisions — in life, work, and everything in between.
I don’t have all the answers, but I ask better questions that help others find theirs.
🎓 Credentials & Certifications
- Certified Independent Director (Govt. of India)
- Behavioural Economics and Applied Behavioural Science – Ogilvy Consulting, UK
- Applied Behavioural Science – Irrational Labs, USA
What I do…
- 🎙️ Host of the Mindset Makeover podcast – decoding why our brains make us do weird things
- 📘 Authoring a book on Behavioural Science (launching this year)
- 🎓 Visiting Faculty in:
- MSc Economics – Dr. B.R. Ambedkar School of Economics University
- MBA – MS Ramaiah University of Applied Sciences
- PGDM – Ramaiah Institute of Management Studies
- 💼 Consulting for B2B clients in media-tech, logistics, healthcare, education, and industrial products
- 🧠 Behavioural Science & Business Strategy Consultant helping brands drive growth through customer insight and smarter decision-making
- 🏢 Independent Non-Executive Director – Latim Metal & Industries Ltd, a listed company in steel, real estate & hospitality
- 🌏 Chapter President – Bengaluru, United States India Importers’ Council (USIIC), strengthening Indo–US trade ties
- 🎙️ Panelist, keynote speaker & moderator for seminars, conclaves, and corporate events
- 🧪 Conduct in-person workshops on decision-making and behavioural science for students and professionals
- 📲 Share insights daily across LinkedIn, Telegram, and WhatsApp, reaching over 10,000 readers consistently
🧠 Some Highlights
- Trained over 2,300 students across 9 universities through workshops
- Launched the Breaking Mindset Barriers newsletter on LinkedIn (5,000+ subscribers since Oct 2024)
- Curate and share daily news capsules and behavioural science hacks via WhatsApp & Telegram (click the links to join!)
- Life Member:
- Institute of Directors (IOD)
- Indian Institute of Corporate Affairs (IICA)
- Rotary Means Business Fellowship (RMBF) International
- Member:
- FKCCI
- Rotary Club of Bangalore (Paul Harris Society)
🧭 Previously…
Over the last 36 years, I’ve:
- Built and exited multiple businesses in Enterprise IT, Media, Broadcast, Homeland Security, Geospatial Solutions, and Retail Packaging
- Co-founded April Broadcast, creators of India’s first Facebook-approved Live Streaming Software
- Headed business operations at Rolta India Ltd. for over a decade, managing a 300+ member team across Defence, GIS, Smart Cities, and Digital Transformation initiatives
- Ran global operations for a Media Tech company, built channel networks in China, Korea, USA, MENA, and Africa — and helped it win:
- 🏆 Red Herring Top 100 Asia (2012)
- 🏆 Red Herring Top 100 Global (2012)
- Hosted dozens of live global talk shows (some of which you’ll find on my YouTube channel)
🤝 Let’s Collaborate
If you believe your organisation needs a mindset shift, a strategy reboot, or simply smarter conversations—drop me a line:
📧 sandeep@thatstrategyguy.in
🧠 TL;DR for First-Time Visitors
- I teach.
- I consult.
- I question conventional thinking.
- And I help people and organisations think smarter.
Well… now you know it too. 😉
