Business Consulting
A successful business strategy is one that factors behavioural science. Not much can be achieved if the “human element” is disregarded.
Biases creep into all aspects of a business, for instance:
- Data, presented in different contexts, can become either more meaningful or irrelevant. Those who interpret it differently, may arrive at a completely different decision.
- In meetings, an opinion expressed by the first person asked, or a “senior,” is likely to make others “toe-the-line.” As a result, the purpose of getting divergent views may be defeated.
- Committing oneself to action, exposes one to blame, while inaction can, lead to regret. Acts of Commission are punished more severely than Acts of Omission.
- Performance Appraisals and Hiring can easily be affected by the Recency Bias.
Sales Growth interventions can be designed to “nudge” stakeholders into taking the desired actions.
Send me an email and I’d love to find a way to help you.
